At the start of National Hispanic Heritage Month, the University of Arizona released the new design of a cultural emblem representing the Hispanic and Latinx communities on campus and in Tucson. The design is officially part of the UA’s marketing and communications department.
In the summer of 2019, there was a spurt of interest inside marketing and brand management in creating new logos for Hispanic Heritage Month.
Thomas Harris, the UA’s assistant athletics director, explained that while he had always been involved in heritage month celebrations for student athletes, when the marketing group fell apart, he requested to take charge of it. His vision of celebrating all cultural months then expanded the project to all four cultural centers on campus.